What is Corporate Branding and why is it effective?

• consumers are attracted to and loyal toward what they know and feel comfortable with. 
• consumers are willing to pay more for brands they are familiar with
• used in advertising and packaging to market your business
•  consistent corporate identity
• emotional responses to your branding (make consumer WANT it, not just see it)

When consumers immediately recognize a company's logo and brand name, the company has succeeded in achieving a strong corporate and brand identity.